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A Simple Guide for the Instagram Micro-Influencer

micro-influencer

Earlier this year, a blog discussed the rise of the lifestyle influencer especially in terms of Instagram. Social media is huge in 2020, and with new apps like Tik-Tok and Google’s Keen, it’s not fading anytime fast. Up until relatively recently, influencers were typically beautiful people in their early 20s who had millions of followers. 

However, marketing agencies have recently found that the idea of a micro-influencer who is a “real” and relatable person has a lot more sway with their engaged followers than a random person with millions of not-so-engaged followers. What exactly is a micro-influencer? It’s a person or company with between 1,000 and 100,000 followers who have a strong niche perspective. 

If you’re looking to become an influencer, whether you’re a stay-at-home homeschool mom in her thirties, or a traveling on-the-go grandma, it’s not too late. Here are some of the things you should put into place before you dive right into trying to get endorsements and marketing agencies through:

  1. Recognize that if you want to be an influencer, it is still a lot of work. While it’s not a traditional job, Instagram influencers can spend hours engaging with their followers, posting photos, and offering usable content marketing. It’s not a set it and forget it type of scenario.

  2. Get a separate mailing address for when you have subscribers or followers who want to send you mail, or for when you have endorsements sending gifts or promotional material. This will ensure you and your family’s security and privacy. Check out physicaladdress.com for an option of a separate mailing address for an affordable price.
  3. Consider hiring a marketing agency to get you started on the right foot. There are individuals who major in social media marketing when they go to college now, so if you’re not sure how to find the perfect niche, or how to post the best picture for your followers, consider hiring an agency if even for a few months. Here’s a list of seven questions you should ask a marketing agency before signing with them.
  4. Recognize that you won’t make millions by being a micro-influencer. Many influencers expect endorsements to pay incredibly well, and while you can negotiate what you are paid, many companies will try to market by providing you promotional goodies rather than actual payment. It’s up to you whether you take these, but typically they are more work than they are worth.
  5. Understand that brands are seeking authentic people, but you’ll likely have to reach out to them instead of them reaching out to you. This can be intimidating, but if you have a goal in mind of becoming a micro-influencer, you have to start with one contract first. Each one thereafter should be easier to get, and you’ll know which hoops you’ll need to jump through to make it a profitable contract.
  6. Define your goals. What do you hope to achieve by becoming a micro-influencer? Whether you simply want to share knowledge, gain potential connections for later down the road, or simply make a little bit of side cash, this will influence how much and what type of work you should do on social media.

The influencer today is not the influencer of two years ago, or even six months ago. It’s attainable with hard work and a niche, so don’t sell yourself short.

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