Does your company create software? Are you having a hard time finding the right place to market it in this digital world? The truth is, there aren’t many people buying hard copies of anything anymore, yet they still need access to specific types of software in order to advance their computers, phones, and businesses. So, what do they do? They access digital software online; whether it is access to a paid-for software or access to a social media platform, most things are digital these days. Your smartest bet? sell on AWS Marketplace.
According to Amazon:
“AWS Marketplace is an online software store that helps customers find, buy, and immediately start using the software and services that run on AWS”
The downside to marketing on AWS Marketplace is that it can be difficult to get started and actually drive sales. However, there are companies out there that can help get you started and take on all the hardships of growing your business and accelerating sales. The right company can lead you through the various set-up options, and then help you optimize your listings so that they get in front of the right eyes, thereby driving sales.
Anyone in business can tell you that word of mouth sales are always a good thing. Someone buys or uses your service, and they tell their friends, who tell their friends, etc., etc. This is absolutely no different in the digital world. If someone has easy access to the software or a specific service, and it works as it should or even better, then people talk. You WANT to get your software and services in front of people’s eyes because, without it, you have no sales.
The next step in listing your software and services on AWS Marketplace is to determine which billing model is the right one for your product. SaaS Subscriptions, or Saas Contracts, or Consumption Contracts. I will break down what each one is, starting with SaaS Subscriptions;
SaaS Subscriptions are exactly what they sound like; a monthly subscription, which means your customers and consumers pay a set monthly fee to access your software or service.
SaaS Contracts are when the services are available for a set price that can be paid in advance or in installments.
Consumption Contracts are when a person is billed only for the amount of the service that they actually use. So if they only use the service for 1 week, then they are billed for one week instead of the entire month.
Determining which billing model is right for your software comes down to those three models, and can make or break your business, so choose wisely! No matter what software or service you are selling, or which billing model you choose, having the right pair of helping hands can go a long way. So look for companies that know the ins and outs of AWS Marketplace, then build a bridge that will keep you in good hands across the board! Good Luck with your new business venture!