On the flip side, companies rarely use that word when describing their relationships with their customers. Shouldn’t a company love their customers, after all their customers are the ones that determine whether or not they are a successful company.
This book Kama Sense Marketing, by Jacob Levy, discusses the relationship between customers and company’s, and breaks down tips on how as a company, you can have a better (and more profitable) relationship with your customers.
Before I had kids, I worked retail selling Perfume. As part of my job, I had a quota that I had to fill each month. The key to making those sales, and hitting that quota, was to develop a “love affair” with the customers. I had my regulars that preferred to do business with me, because I knew what they liked, and what they didn’t like.
It can be just as easy for a company to develop that same type of relationship with their customers…so, if you own a company, or even work for a company, you need to read this book and use the tips that Jacob breaks down for you. I promise, you wont be disappointed. Make you customers LOVE you, by LOVING them!
You can get Kama Sense Marketing on Amazon for .99 (Kindle).